Marking Guide

Marking Guide

Thursday, 16 May 2013

EXAM REVISION QUESTION 2


Question 2:

Explain how EACH of the following is used in the extract to create effect:

1. Layout
symmetrical or asymmetrical, balance, house style, busy/cluttered or use of white space, left third, columns, text wrapping, colour blocking

Effect
Orderly layout = sophistication. Aspirational for readers to have the same within their lifestyle OR Busy/Cluttered layout = fun. Aspirational for readers to show their fun/wild side OR hybrid of both to show mix of fun and sophistication

2. Typography
serif, sans-serif, script, variety of fonts (discuss where different fonts are used … coverlines, sub-headings, editor’s letter)

Effect
serif = traditional, sophisticated, elegant. Sans-serif = modern, fun. Script = handwriting = personal touch, “speaking” to reader, like a friend. Creates an image of a lifestyle that the reader will aspire to.

3. Language 
Imperitive (command) or Exclamative (exclamation !) or direct mode of address (pronouns; you/your)

 Effect
Reader feels the magazine can be trusted to give advice on the idealized lifestyle portrayed and how readers can better themselves. Language is encouraging and readers feel as if they can rely on the magazine for help as if they are a friend. The language of the magazine is not over-glamourised so the reader feels they can achieve this aspirational lifestyle.

4. Colour
Connotations of colour, brights/pastels, masculine/feminine, target audience, use of white space

Effect
suitability to target audience, link to familiarity/branding of magazine, connotations of colour linked to lifestyle aspirations of reader.

HAVE 2 EXAMPLES FOR EACH WITH EVIDENCE

IF YOU NEED HELP LOOK AT THIS...


EXAM REVISION QUESTION 1


Question 1:


Explain TWO ways the extract fits the genre of lifestyle magazines. Use examples from the extract.


Conventions:


·      Direct mode of address: coverlines use pronouns “You” or “Your” giving advice to the reader as if they are a friend. Model/celebrity is looking directly at camera/reader, engaging the reader.
·      Hybrid contents: mix of contents in the magazine, such as fashion, beauty, health, relationships, celebrities. The mix of coverlines shows an aspirational tone so the reader aspires for their lifestyle to be like the one represented in the magazine by the coverlines and model/celebrity. The mix of contents shows that this magazine belongs to (teen, middle class, upmarket) segment of the market (Also mention who the target audience would be)

Use EXAMPLES from the magazine that us given to you in the exam.


THAT IS ALL YOU NEED TO KNOW! SERIOUSLY!

Wednesday, 1 May 2013

Question 4b Homework

Answer the following question... 

It should only take you 15 minutes... 

I will do it as well... 

Compare the audience pleasures offered by TWO comedy programmes. 
Give examples from the programmes. 

 WRITE SEXY 

Due in Tuesday 7th May

Monday, 7 January 2013

Exam Paper Example

Media Studies GCSE OCR B323 Exam Paper
Textual Analysis and Media Studies Topic (Print)

Use this Link:

http://www.ocr.org.uk/images/66252-question-paper-unit-b323-textual-analysis-and-media-studies-topic-print.pdf

Wednesday, 28 November 2012

Magazine Titles

DUE: Friday 30th November

1. Choose 6 magazine titles
2. Cut/Print so you can stick them on paper OR Copy/Paste from internet on to Word document
3. Discuss the following for each title:

  • Denotations of your chosen title
  • Connotations of your chosen title
  • Which magazine is this title from? What does the font say about the target audience?
EG. 

Denotations of this magazine title are: serif font, uniformed height, red colour.

Connotations of this magazine title are: Masculine, Stylish, Wealthy and Articulate

I found this font on the cover of Men's Health magazine. The font signifies to me that the audience are men, who like to look after themselves, to look good. The red colour used could also signify that men want to attract members of the opposite sex as it is a seductive colour.