EXAM REVISION QUESTION 2

Question 2:

Explain how EACH of the following is used in the extract to create effect:

1. Layout

symmetrical or asymmetrical, balance, house style, busy/cluttered or use of white space, left third, columns, text wrapping, colour blocking

Effect

Orderly layout = sophistication. Aspirational for readers to have the same within their lifestyle OR Busy/Cluttered layout = fun. Aspirational for readers to show their fun/wild side OR hybrid of both to show mix of fun and sophistication

2. Typography

serif, sans-serif, script, variety of fonts (discuss where different fonts are used … coverlines, sub-headings, editor’s letter)

Effect

serif = traditional, sophisticated, elegant. Sans-serif = modern, fun. Script = handwriting = personal touch, “speaking” to reader, like a friend. Creates an image of a lifestyle that the reader will aspire to.

3. Language 

Imperitive (command) or Exclamative (exclamation !) or direct mode of address (pronouns; you/your)

 Effect

Reader feels the magazine can be trusted to give advice on the idealized lifestyle portrayed and how readers can better themselves. Language is encouraging and readers feel as if they can rely on the magazine for help as if they are a friend. The language of the magazine is not over-glamourised so the reader feels they can achieve this aspirational lifestyle.

4. Colour

Connotations of colour, brights/pastels, masculine/feminine, target audience, use of white space

Effect

suitability to target audience, link to familiarity/branding of magazine, connotations of colour linked to lifestyle aspirations of reader.

HAVE 2 EXAMPLES FOR EACH WITH EVIDENCE

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Question 2 from tdcjackson