Marking Guide

Marking Guide

Monday, 25 November 2013

Year 10 Homework - Due 19th December

TASK 1 -

Your homework this week is to go back over at least 2 of your previous homeworks and respond to the feedback.

Where it asks you to make changes, please do so. 


Dont leave this homework to the last minute!

TASK 2 - 

Find 10 album covers of your choice and analyze the CONNOTATIONS of them. Be detailed and specific, and make sure that you say how the CONNOTATIONS link to that musical artist.

Monday, 18 November 2013

Hwk for Thursday 21st - Music Video Research Task

Find two music videos that you think present women in a negative way and one that you think presents women in a postive way. Include reasons for your choices that are backed up by evidence in the mise-en-scene and cinematography.

Mise en scene includes:

Make Up


Long Shot
Mid Shot
Close Ups
Extreme Close Ups
Whip Pan
Pull Focus
High Angle Shot
Low Angle Shot


Denotation - Description
Connotation - Meaning/preferred reading

Tuesday, 22 October 2013

Year 11 Half Term Homework

Please follow the instructions on the image below and write the essay over the two week break. Do not leave it until the last minute!

Source: Ofcom PSB Review Phase 3: Competition for Quality

In what ways can the BBC be considered leaders in Public Service Broadcasting?

Refer to Review of the Royal Charter:
p. 31 Audience Perceptions graph
p. 37 Licence Fee
p. 49 Governance
p. 67 Services


Photoshop HWK 2

Using the Internet find out something that you don't know how to do in Photoshop


Write some easy to use instructions on how to apply your new skill. (You don't need photoshop to do it, if you do you can use the computers in department.)

Due Thursday 24th Sept

Monday, 14 October 2013

Year 10 Representation Homework 2 - Due 16th Oct

In 300-500 words analyse the following statements. Use a range of examples to back up your analysis. Make sure you include your own opinion.

In many rap videos women have no identity except as sexual playthings and "eye candy"

These images do provide pleasures to some viewers. But the concern is that men may internalise the notion that women are nothing more than sexual objects waiting to be used.

These sorts of images are not unique to hip hop. Objectified female bodies are everywhere. They appear throughout our culture in films, advertisements, television programmes etc. However, within music videos, this is virtually the ONLY vision of women available.

Friday, 11 October 2013

Yr 11 Generic Pleasures Homework

Please complete 2 examples (one from Gavin and Stacey and one from The Big Bang Theory) for each of the four pleasures!

Complete for Tuesday's Lesson....

Friday, 4 October 2013

Y10 Evaluation of Presentation homework - Due Wednesday 9/10/2013

This week your homework is to evaluate the success of your presentation on representation for the music videos you watched in your lessons.

The first thing you need to do is to host you powerpoint/videos on either slide-shares (for PowerPoints) or Youtube (for videos).

To host a powerpoint on slide share:

Step 1: Create an account at (Keep your login details safe and make sure you can remember them for the future, we will be using it again).

Step 2: Upload your powerpoint by using the upload tool in slideshare

Step 3: copy the embed link that slide-share gives you when you click the embed link (circled)

Step 4: Paste the embed link into the "HTML" window on a new post entitled "Evaluation of Presentation. (Remember to click back to "Compose" to write in your evaluation below your embedded power point.

Your evaluation should contain 3 WWWs and 3 EBIs about your presentation. Be critical!

If you get stuck with any of this, let your teacher know as soon as possible so that they can help you before the deadline.

Friday, 27 September 2013

Year 10 Representation Homework - Due Wed 2nd Oct

Write 300-400 words discussing whether or not you agree with the following statements. Use examples from hip hop music videos to support your response.

Hip hop presents a very rigid and narrow version of manhood - one that suggests that to be a "real man" you must be strong and tough, you must have a lot of women and money, you must always be in control, and you must always dominate women and other men.

If you do not live up to these ideals, you will be ridiculed for not being man enough. You will be called names like "soft, weak and wimp".

This need to conform to the narrow definition of manhood in hip hop is a trap for men, boxing them into a restricted, unhealthy style of manhood and masculinity.

Thursday, 19 September 2013

Y10 Homework - Photoshop Evaluations - Due Wednesday 25th

Your homework for this week is to write your evaluation for your first photoshop images. 

This blog post MUST contain your final image and a note of what you like about it and what you think could have been better. 

It should be written in standard English, and detail what you have learned from using photoshop so far.

For example... 

"My final image looks like a Ravens Wood TV logo, I'm happy with it because I managed to use a colour gradient and choose my own font. The font connotes wealth, and opulence because it is a serif font. I chose green as a colour because it matches the school logo, but also goes with my theme of rugby. The main images that I have found make my theme clearer and I'm happy that I managed to re-size and position them effectively. The overall effect is visually striking and communicates my design ideas well. 

For my image to be even better I could have spent more time choosing my main images to give the overall logo more impact. Although I like my colour gradient, in places the blur effect around my main images is obscured because I didn't use the magic wand tool properly. I need to practise photoshop more in my own time in order to improve."

This is NOT an opportunity for you to complain because you lost a password or had another technical issue, or because you weren't given enough time or attention to complete the task. We understand this is your first photoshop task and will not be judging your final piece for this too harshly. We would rather you celebrate what you have accomplished on this first go and point out how you could improve.

The deadline for this homework is Wednesday 25th September. It will form your first formal assessment for GCSE Media Studies, so make it impressive and don't submit it late please!

Thursday, 12 September 2013

YR 11 Cover/Homework - Due Wed 26th Sept

Gavin and Stacey - Target Audience Analysis

Watch an episode of 'Gavin and Stacey'

Write a 300-500 word analysis that discusses the following points:

- Who is the target audience of 'Gavin and Stacey'? (Research BBC audience and compare this show to other programmes on this channel to support your answer)

- Give examples of the ways in which 'Gavin and Stacey' appeals to the target audience (why do they like it?) Give specific events from the episode you have watched to illustrate your answer.

DUE Wednesday 26th September @ 3:10pm.

Paper copy to the Media Department OR email

Year 10 Photoshop Research Task - Due 19th Sept

Using the Internet find out something that you don't know how to do in Photoshop

Write some easy to use instructions on how to apply your new skill. (You don't need photoshop to do it, if you do you can use the computers in department.)

Due Wednesday 19th Sept

Thursday, 5 September 2013

Y10 Connotation/Denotation homework - Due Wednesday 11th Spetember

Your homework for this week is to write up the Denotation and Connotation of the album covers on row 3 and 4 from the following website:

So, that's from Iron Maiden to Tutu inclusive. Include the album covers in your blog post.

REMEMBER! Key words:

Denotation: A literal description of what you can see.

Connotation: The associated meanings of what you see.

For example: The denotation of this image is - A red heart with bevelled edges and a shadow on the bottom right, as if lit from the top left. Try to be as descriptive as possible for denotation please.

The connoation of this image would be - Love, romance. Use your imaginations for the associated meanings please. Justify your reasons.

To be completed on your blogs as a new post by Weds 11th September 2013.

Tuesday, 3 September 2013

Year 11 Homework Task - Due Wednesday 4th September

The Big Bang Theory - Target Audience Analysis

Watch an episode of 'The Big Bang Theory'

Write a 300-500 word analysis that discusses the following points:

- Who is the target audience of 'The Big Bang Theory'? (Research E4 audience and compare this show to other programmes on this channel to support your answer)

- Give examples of the ways in which 'The Big Bang Theory' appeals to the target audience (why do they like it?) Give specific events from the episode you have watched to illustrate your answer.

DUE Wednesday 4th September @3:10pm.
Paper copy to the Media Department OR email OR

Thursday, 29 August 2013

Year 10 Home Work 29/09 - Media Diary

For your first homework you will need to create a Media Diary for a typical weekend.

To do this you will need to write a new blog post on YOUR blog

(So if you haven't set your up yet, please make sure that you have done.)

You can use images & Set it out like this.....

An example....



"In the morning I wake up to my smart phone as an alarm. This is because it is an easy way to set up an alarm and means I don't need a separate alarm clock. However I do need to charge it overnight."

And so on throughout your typical friday and the rest of the weekend...





(as a Blog post on your blog.)

Thursday, 16 May 2013




Exemplar Answer for Section A: Textual Analysis (Print)
Section A: Men’s Health December  2010

1.    Explain two ways in which the extract fits the genre of lifestyle magazines.

1)    The magazines ‘Men’s Health’ fits the lifestyle genre because it has the conventional mix of contents; celebrity, health, fashion, sex, advice, and (specific to men’s mags) gadgets. This mix of contents is clear from the front cover; ‘Sex Tricks’, ‘Weight Loss’, ‘and ‘Man Flu Defeated’. Also from the two pages of contents; ‘Style’, The Joy of Decks’,  ‘Shocking Fillers’, ‘What are you Eating?’ and ‘Your Winning Game Plan’. The best example is on the Editor’s Page, ‘The faster way to a better life’ which tells you how to navigate the magazine using ‘quick navigation icons’.

2)    The magazine also fits the ‘lifestyle’ genre because it assumes the position of advisor. It uses direct address to ‘speak’ to the reader as though it holds all the answers for ‘your’ life to be a success. The coverlines clearly indicate this position, ‘LOSE YOUR GUT!’ and ‘Crush Your Hangover, Build Muscle’ are two examples here.

2.    Give one example of each of the following and explain how it is used in the extract to create effect:

Layout: The front cover uses a symmetrical layout to give the page balance. It is as though the page is following the ‘rule of thirds’ where the page has three distinct columns and a line can be drawn down the centre to show a mirror image. The mirror image is not exact because the coverlines are different but a balance of colours on both sides is used to achieve the overall effect. This is effective because it is pleasing to the eye and the target audience can quickly scan the page from left to right, to get information on the contents.

The magazine uses the two font families (serif and sans serif) throughout perhaps to connote that the magazine is for a sophisticated but modern male. The majority of article titles and coverlines are sans serif and bold but the magazine title itself is serif. I think this is a key indicator of the target audience for the magazine because it does connote intelligence and sophistication in comparison to say the title for Loaded or Nuts. 

Use of Language
The magazine uses a variety of language techniques to excite the reader and fit everything on the front cover. One example is the use of exclamatives and imperatives. For example there is ‘Lose your Gut! Which is an imperative because it gives the reader and order and ‘Secrets of Lean Muscle!’ which is an exclamative because it expresses surprise as though they hold a special recipe for success. STACKED LIKE STACKHOUSE! is another exclamative and it also uses alliteration to grab the attention of the audience.

Use of colour
The most significant point about colour in this magazine is what is missing. There is not a pink or pastel shade in sight. Black, red and blue are central to the colour design of the magazine and this is evident throughout. The colour red has connotations of danger and urgency in this context and of course blue connotes a sense of calm. Bold black text connotes a sense of importance and seriousness. Together they would be considered a very ‘masculine’ grouping of colours. Therefore, there is no room for doubt here, this is a ‘man’s’ magazine.

3.    Discuss the ways in which men and/or masculinity are represented in this extract.

If I look at the magazine as though it is telling a story about who men are and how they live their lives, I would conclude that men are obsessed with their muscles, working out and their diet, heterosexual and like to look at women wearing only a bra and pants, owning gadgets that make their life simple and having the right clothes to look good. If I didn’t know better I might argue that this is ideally suited to what men want and need in life.

However, I do know better and I would say that this magazine presents society with an issue. In the same way that women have always been represented as being obsessed with diets, the perfect dress size, clothes, beauty and sex – men are now being represented as having similar obsessions.  A criticism of this type of lifestyle magazine is that it sets up a vision of the ‘ ideal’ man and then makes audiences insecure about not being able to obtain this apparently better version of themselves. The magazine uses a photograph of a handsome slim celebrity with muscles and veins and holds this up as what men should aspire to look like. It then seems to point a finger at the reader who is no doubt already comparing his arms to the arms in the photo and demands; ‘LOSE YOUR GUT!’ in bold capitals. In the contents under ALPHA MALE it asks, ‘isn’t it time you started upping your game?’ so it sets out a problem and offers a solution. It also suggests that the reader needs to learn sex tricks and make ‘simple purchases that will drive her wild.’

The magazine has many more solutions to offer the reader for a range of problems he might have. To be honest, you might start reading the magazine thinking you were OK but by the time you’ve finished you’d have so many insecurities about how you looked you wouldn’t be feeling so confident. Maybe this is why people buy it every month? They’re now convinced they’re useless and need all the advice the magazine can throw at them! 


Question 3:

Discuss how people and lifestyles are REPRESENTED in the extract. Use examples from the extract. Refer to stereotypes in your answer

·      Who is represented? Discuss model pose, facial expression, clothing. Link to target audience

·      Stereotypes: which group is represented? How do you know this? Discuss model, aspirational lifestyle options from coverlines (what are the stereotypical wants/needs of this group?) Discuss issues with these stereotypes

·      Issues in representation:
o   The ethnically uniform representation (majority white models, darker skin tones often lightened in editing or with lighting choices)
o   The equation of attractiveness with youth, light skin and the lack of visible disabilities
o   Heterosexuality and marriage are the norm
o   The extract celebrates glamour, style, celebrity and partying (and sometimes domesticity as well)